Belly Up Collection

The Collection is a fashion Clothing Line, a secondary business project launched by Belly Up Aspen. Responsibilities include a full business launch initiative, campaign strategy and design, marketing implementation, Product display design, event planning and on-site event coordination. Also solely responsible for overseeing all product manufacturing including: design specifications, tech packs, production guidelines, production management and product deployment. 

I was involved in the organization, production and management of everything you see below, from sketching initial designs in the conference room to the launch party at Coachella music festival and everything in between.